The Birth of Pro Israel Tradition

On 28/08/2011, in Public Diplomacy, by Niv Calderon

 There's a joke in Hebrew that says you can sum up all Jewish holidays with one sentence: "They tried to kill us and failed, let's eat."

When you look at tradition, tradition is something that comes from your religious holidays and you don't doubt them because they're old.  Of course, for any country, there is also a civil tradition, so for instance, when you look at Israel, you find days like Independence Day or the Holocaust Memorial Day (They tried to kill us…).

In recent years we're witnessing the birth of a made up tradition, a "delegitimizer's calendar". Totally civil and not a religious (yet), it's being invented and celebrated sporadically by pro- Palestinian organizations and individuals who use social media to communicate and create viral effects. But these sporadic events are starting to grow roots and these roots mean there's a new calendar being invented today, a calendar that is very dangerous for Israel.

Even though this calendar is not institutionalized (yet #2), it influences Israel and the Jewish world tremendously and in the midst of the Arab Spring we are witnessing a "Delegitimization of Israel Spring". Quick view of this new calendar: May 14th is "Nakba Day" , invented by Arafat in 1998. June 5th is Naksa Day, invented in 2011 and was led by the Syrian dictator, Assad. Flotilla day, which started 2010 by Muslim Brotherhood's Turkish IHH is somewhere around May 31st and lately we may have witnessed the birth of "The Week of Solidarity", July 8th-16th with the failing "Flytilla". September is already "occupied" with the "Durban Celebration" and if the Palestinians succeed in their UDI we'll have two annual events there too. Getting the picture?

What does it mean for us? 

Delegitimization events carry the nature of resistance to Israel, so every time a "delegitimization holyday" is created we respond, which is the opposite of being creative or pro active. It's being responsive, defensive, and it makes us use the word "Hasbara" we all hate. We hate it so much we started calling it "Public Diplomacy" to feel better, but the truth is that as long as we keep responding to the delegitimizer's calendar we'll keep being led by them when what we need is to lead.

How?

 We need to create a Pro Israel calendar, a new civil calendar of worldwide events, independently carried out by pro Israel organizations cooperating with each other. With each other. There's enough room in the "pro Israel calendar" for everyone to take part in its creation.  The calendar will celebrate Israel as an agenda rather than as a response and it will be as international  and decentralized as possible. Creating this calendar will enable us to create a tradition of pro Israel. As we can see, new traditions are not less important or less effective as old traditions.

Let's, just for once, eat because we decided to eat and not because they tried to kill us and failed.

Connect QassamCount to your Facebook

On 08/04/2011, in hasbara 2010, help us win, by Niv Calderon

In Cast Lead, the work of Dan Peguine  and Arik Fraimovich has introduced QassamCount, a Facebook application which used your status updates in order to tell the world how many rockets, missiles and mortar shells were fired on Israel. The success was phenomenal but Facebook decided it's not going to allow any more "donations" of status updates like this and changed the terms of use.

What is a Qassam  Qassam Missile attack on Sderot 2007   What are Qassam rockets?

In the past 3 weeks we've all been hearing about the escalation in firing  Qassams, Grads and yesterday, an anti tank R.P.G rocket hit on a school bus. We've been working on creating the next QassamCount. please like this page.

Now, since the Facebook Terms havent changed, we found another solution that resembles the old application. It's a bit more complicated, not one click, but it'll do the same thing, and also, will let you choose if you want the updates to be as a Status Update, a Shared Link or a posted Note. Also, it'll update your feed in about 15 minutes from original posting.

This is the How To Guide to connect your Facebook (and Twitter) to QASSAMCOUNT:

1- Go to http://dlvr.it and register.
(email, a password, and the confirmation link in your email)

2- Click the "Add Route" button.

3- In a new popup- copy paste QASSAMCOUNT's rss url: http://qassamcount.com/updates/rss

4- Then, add a destination. Choose your Facebook (or Twitter, or whatever you use).

5- Connect your Facebook to the dlvr system

6- Move to the "Post Content" tab and choose if you want to get it as a shared link, a status update or a note.  Whatever you want.

7- In the same Tab you can also write a prefix, to give the auto update a more personal touch.

8- Click SAVE.

9- Tell your friends to do it too. Share this blog post.

dlvr.it- add the QassamCount RSS and your Facebook

Feed the QASSAMCOUNT RSS: http://qassamcount.com/updates/rss

Choose destination

Choose the kind of update you want. Also, write a prefix

What is a Qassam  Qassam Missile attack on Sderot 2007   What are Qassam rockets?

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דם והסברה

On 13/03/2011, in delegitimization, help us win, by Niv Calderon

עדכון 13-3-11, 11:00: בינתיים פורסמו תמונות הסטילס באלבום בפייסבוק

ערב שבת נטבחת משפחה יהודית תוך כדי שינה. בתקשורת מועלית שמועה שנטען שמגיעה מלשכת רה"מ על כך שחושבים להפיץ את הסרטון שמראה את גופותיהם שסופות הגרון בעולם ולהשתמש בתמונות הזוועה האלה למען מאמצי ההסברה שלנו בעולם.

עד כה, מדינת ישראל הרשמית  הפיצה תמונות זוועה כאלה פעם אחת, אולי פעמיים בהיסטוריה שאני זוכר. הטיעון נגד השימוש בתמונות שכאלה הוא שאנחנו מדינה דמוקרטית, תרבותית, שלעם שלנו לא מגיע לראות תמונות זוועה שעד כה התרגלנו להם רק בסרטי רמבו (או בתעמולה החמאסית). עד כה, כמדינה, הכלנו את כל השימוש בדם שעשו מולנו, הכלנו את כל הסיסמאות, את כל התמונות. וגם כשלא הכלנו, וגם כשעשינו טעויות קשות (והו איזה קשות), לא הלכנו להראות מה עושים לנו, כי יש בנו משהו "תרבותי", משהו "עדין", משהו של "אנחנו יותר טובים מהם" ו-"לא נתדרדר לרמתם".

הסלון והמשפחה (מתוך ynet)

זה הזכיר לי את עופרת יצוקה, כתבתי אז פוסט, שבוע אחרי תחילת הלחימה, הוא נכתב באנגלית והכותרת שלו היתה Is Pornography The Answer To This Era's Wars?
הוא נכתב באנגלית כי הוא יועד לקהילה הבינלאומית, והנה כמה שורות ממנו. הן מדברות בעד עצמן, הן ידברו בשמי שוב:

"…If you're asking yourself what does that have to do with my post's title- It's this- Pornography is winning the public opinion of this war. War has nothing to do with logic, has nothing to do with reason, has nothing to do with facts. In today's wars, the side who uses more pornography wins."

"…Israel is losing the world's public opinion because WE use less pornography while the other side is a pornography manufacturer, and you know how people like watching pornography. What do I mean when I say pornography? I just deleted a comment from a spammer that linked to an Aljazeera page, showing dead children, leaving no room for anything but sadness. This is the link, this is what I mean when I say pornography, war pornography."

האם אני חושב שצריך להשתמש בתמונות ובסרטים שצולמו ערב שבת של המשפחה? כן.
האם צריך לשאול את המשפחה? כן.
האם אנחנו צריכים לעשות שימוש תעמולתי בטרור הפלסטיני לטובתנו כנגדם? כן.
האם אנחנו צריכים לעשות פורנוגרפיה של דם כדי להבהיר את הנקודה שלנו? כן.
אבל זה יהפוך אותנו לפחות עדינים. כן, כנראה. אבל אולי זה לטובה.

השלכות?
יהיו לזה השלכות אצלנו. זה יעורר דיון אצלנו בעד ונגד, אבל זה יראה את המחבלים כחיות. אנשים מהצד שלנו יתנגדו, אבל פתאום מתקפת הדלגיטימציה תקבל קונטרה. אנשים מהצד שלנו יגעלו, אבל אנשים אחרים יגעלו גם מהצד השני. יהיו לזה השלכות לכאן ולכאן, אבל הנקודה היא שפתאום אנחנו נילחם עם כלים שעד כה רק הצד השני השתמש בהם. אם כבר, אז ננצח אותם בשטח שלהם, אני חושב שאנחנו יכולים להיות יותר חכמים מהם במשחק הזה.

מה אתם חושבים? צריך לעשות שימוש בוידאו ובתמונות או לא?

YouTube Preview Image

In the last 2 weeks I've proudly been a part of a group, a social media task force, which goal is to fight a war on the social web, a war on the world's public opinion.
In the last 2 weeks I've found myself watching hundreds of videos, reading reports, columns, blog posts, tracking comments, everything social media you can think about.
If you're asking yourself what does that have to do with my post's title- It's this- Pornography is winning the public opinion of this war. War has nothing to do with logic, has nothing to do with reason, has nothing to do with facts. In today's wars, the side who uses more pornography wins.

When this is the case, and when I'm standing on Israel's side, Israel is losing the world's public opinion because WE use less pornography while the other side is a pornography manufacturer, and you know how people like watching pornography. What do I mean when I say pornography? I just deleted a comment from a spammer that linked to an Aljazeera page, showing dead children, leaving no room for anything but sadness. This is the link, this is what I mean when I say pornography, war pornography.

It's only when I came across some pro Israeli videos, that I realized I'm watching pornography and that WE don't make use of it.
For years, Israel has been suffering from Terror attacks. We lived in fear from people who raise their children to want to die while killing Jews. We are bitter when the world comes to us, blaming us vicious blood sucking Jews, that "innocent women and children" die when we go fight terror. When we tell the world Hamas is using the population as Human Shilds, it's not enough, I don't know why, maybe it's the Jew filter the world has, or maybe… maybe it's that we're not using pornography.
Should we use war pornography? Will this help the world see something else other than being totally blind to what Israel is saying?

Let's see if we can make good pornography. The Next 2 videos are very hard to watch, but they do the trick. Don't watch them if you're sensitive. The last video I'll call soft porn. It works great on subtle Europeans and post post traumatic Americans and also do the trick.







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So what have we been doing so far?
Fighting the "First Social War" made us realize we are fighting a multi-platform, multi-language, cross-cultural, cross-technology battle. Two days ago(Tuesday) I took part in building the Jerusalem Social Media Situation Room for the recent Israel Hamas conflict. Yesterday I've joined forces (along with other friends) with the second situation room in the Interdisciplinary Center in Herzliya which generously hosts us and let us use its facilities, personnel and connections.

I proudly present the social media tools we've launched in the last 48 hours thanks to many volunteers who helped from home or came to Jerusalem and the IDC headquarters and spent hours from their time and gave their brains, hands and used their personal social graphs to help us in this first ever organized social media war effort. War brings something else out of people, I've learned this in the Second Lebanon War the first time, now I realize it the second time. It's a fascinating human phenomenon to look at, generouciry at its peak.

This is what we've got so far:
1- A blog: Help Us Win. The center of attention.
2- A multi language Status Report center that can show you (currently in English and French) what's going on all over the social web, divided to tabs for the different subjects and languages.
3- A Recruiting System – please register if you wanna help.
4- a Twitter account.
5- Two Facebook groups, in English and French.
6- A Press Releases Blog for government and IDF press releases. They should be more available anyway.

These are the social tools we've used so far:
1- Gmail
2- Google Docs
3- WordPress
4- Tumblr
5- Picasa Web
6- Netvibes
7- Twitter
8- Facebook
9- Youtube
10- Wufoo Forms

Few last things:
1- I want to thank all the amazing people who've joined us in this adventure.
2- The Jerusalem and IDC situation rooms are open every day and help is always needed.
3- If you have time to come help us- do that- just come…bring a laptop if you got one.
4- I want to thank all of you who support us and support Israel on the social web.
5- Any videos, posts or photos you think worth promoting- send to helpuswinisrael@gmail.com
6- You can follow my Twitter as well, I tweet a lot.

6- More is yet to come.

Special personal thanks to Kfir Pravda, for his part creative thinking part coaching he's been giving me in the last few days.

Help Israel on Social Media: 1

On 29/12/2008, in help us win, Misc, by Niv Calderon

Hey guys,

In the past 48 hours we've been working on creating a social media initiative for what's going on in South Israel.

I don't have time to share all the details now, but from what i've seen so far, there a few things we need as soon as possible.

This post is probably one of many i'll write in the near future, each of these will be as short as possible and will ask for your help in different ways. I'll probably post this on my blog as well (www.nivcalderon.com) to give people the ability to share it, so please share it as much as you can (the Facebook note and the blog post)

Things we need right now:
1- We're building our personnel lists now so we need a list of people you know who are willing to donate their time and passion for this cause. we need the list with these columns filled up: full name, phone, email, twitter, facebook, blog, field of specialty, languages.

Please send all lists (please use excel for this) to my email: nivcalderon at gmail.com.
Please share this as much as you can.
If you have any questions, please use the comments

i'll keep you posted,
Niv

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