Yesterday at @jeffpulver's breakfast my friend Idan Gazit shot a video where he interviewed some people about… well, all sorts of things. It turned out great, and funny, and I loved it so much that I wanted to share it with you. THANK YOU IDAN!!!
Haven't seen The Muppet Show in years I think, and just when I was looking to write about how social media can change the way we are in school, the way we study, the way we communicate with our fellow students and teachers (it can be in grade school, it can be in university), I found these 3 amazing short videos, each not more than 20 seconds, that made me lough out loud and think of the brilliancy the writers poses and how connected they are to what's happening today in this field. their brilliancy in taking a social phenomenon like YouTube and how people are using it, and drill down on it all the way, all the way to the point where the two characters stick their heads to the webcam. It's hilariously like that. I've never thought of the Muppets as a satire show, but than again, maybe I was too young. This is a satire to how we are when online. It's a replica of us.
The book of what is social media, is not written yet. How to best use it, how can organizations benefit from it and how traditional advertisers can take advantage of it, these are all very big and very good questions and we still don’t have all the answers to. In the mean time, we’re reading blog posts about all of this, watching video clips and participating in social media and networking events. This post is about networking and how to succeed in making it a good one for yourselves and for all the participant.
Jeff Pulver is one of the pioneers in this industry and among other subjects, he is known for his love for networking events. A few months ago, after I've participated in three events in a row I wrote a post about how to create a successful networking event and it was after being in one of Jeff's morning networking events he calls "Breakfasts", for the time they happen (9a.m) and for the informal atmosphere they are created in. Those events are just great, and in Tel Aviv, where i'm from, each breakfast groups more and more people each time. After a few times hosting these morning meetups he recorded a video and took many social media characteristic, specifically from facebook, and brought them down to earth, for people in the process of networking.
The book of what is social media, how to best use it, how can organizations benefit from it and how traditional advertisers can work with it, those are all very big and very good questions and we still don't have all the answers to it (but we're getting there). The book of how to use social media is not written yet, and people, even experts in this field can't say everything about how things become viral.
In the mean time, we're reading blog posts about this, watching video clips and participating in social media and networking events. This post is all about this, but instead of sending you out of here to read, I want to invite you to see a very special video.
I don't know if you know Chris Brogan or not, but in my opinion, he is one of the geniuses of our time (and one of the few people who really understands this phenomenon that is called Social Media). His title is Social Media Strategist, and in this video, if you choose to see it, you will see and hear him talking about how to use social media for advertising (just be first!). The interesting part in this video for me is that this video is probably the sum of his blog posts from the last year or so, so it's a very good video if you don't want to read his entire blog, but, he writes a post a day so there's a lot to learn from him.
