Com.vention- חוויית משתמש
ארבע וחצי אחרי הצהריים, אני גמור מעייפות והדבר הכי לא הגיוני לעשות עכשיו לפני שאני שוקע בשינת תיקון ליום הזה זה לכתוב פוסט. אבל כמו שחזרתי וסיפרתי בשבוע האחרון לאנשים שונים שאינם כותבים בלוג, בלוג הוא פעמים רבות הדרך לשיחרור. הוא משחרר, הוא מסדר, הוא מנקה.
הגעתי לקומבנשן בטרמפ מוקדם בבוקר. לפני שמונה כבר הייתי באיירפורט והיו בעיות עם התגים. החלטתי שאני לא מחכה, יורד לקומת התחתונה, לוקח ערכת לייב טאגינג מג'ף ומתחיל את היומית שלי. גיקים לא רק מגיעים בזמן, הם גם מקדימים. שכחתי שיש אנשים כאלה, זו עוד סיבה שאני מעדיף את הגיקים של ההיי טק על פני המאגניבים מהתקשורת.
ויתרתי על אירוע הפתיחה. האולם היה מפוצץ וחשוך. היה נראה לי לא הגיוני להתיישב בפנים ולשמוע סקירה/חיזוי עתיד/בלבולי ביצים… שמתי לב שאני מעדיף שדברים יחתכו בבשר, שייצרו אמירה, שאני אוכל ללמוד משהו חדש, עכשיו, במיידי. אני מעדיף את ההארד קור שלי אינסטנט, ושיהיה חם בבקשה, אין לי כוח לחכות.
במקום זה הלכתי לתת אהבה ליוסי תאגורי. לא רק אני הייתי שם. היינו שם קלינגר, הבלונדה, יקואל, צורף וסליחה על מי ששכחתי להכניס. תאגורי סיפר לנו בהתלהבות האופיינית שלו למה פייג' וויוז זה כבר מזמן לא זה וכמה ניוקונומי זה בעצם הדבר הבא כי הם עונים על כל מה שהיום ברשת לעומת כל מה שאתמול (א.ק.א אנליטיקס). הרשיתי לעצמי לצלם את כל ההרצאה שלו, 200 מגה שהם 50 דקות של הרצאה שאני אעלה אלהים יודע לאן ואשפוך לכאן לטובת העם והמדינה.
אני עושה שיווק ויראלי
מדבקת הטגליין שלי מהברקפסט של ג'ף היתה: ____________Niv Calderon is
ואז כשתאגורי ראה את זה הוא החליט שהוא פותח לי משרד שידוכים, התקרב למדבקה שלי וכתב את המילה single על הקו. Niv Calderon is single. זה מה שנקרא בעיני אנגייג'מנט מוצלח, גם יצרתי פייג' וויו מוצלח על המדבקה שעל החזה שלי, גם גררתי את המשתמש להשאיר תגובה (תגובה נוספת הגיעה אחר כך) ולאחר מכן, תוך כדי ראיון טלויזיוני שהוא נתן, הוא הכניס אותי לפריים והתגאה במה שהוא עשה (א.ק.א שיווק ויראלי).
הפאנל השני שהלכתי אליו (הפאנל המרכזי השני באולם המליאה) היה משעמם בעליל, גם אותו צילמתי, כלומר את כל הרבע שעה שהייתי שם, אבל כל הנוכחים שעל הבמה דיברו על חוסר תכנית עיסקית מצידם. התחושה שם היתה לי מוזרה והגעתי לשתי מסקנות. האחת היא שיוזרים מתקדמים מהר יותר מהאפליקציות והאתרים שהם משתמשים בהם. השנייה היא שהדוברים שעל הבמה הרגישו לי קצת כמו 2004-5. לא הבנתי איך בשנת 2008 עדיין אין תשובות על שאלות כל כך בסיסיות כמו איך להכניס כסף לאתר, על שאלות כמו מה הגולשים רוצים ומה הם מוכנים לעשות בשביל לקבל את זה, ובאופן כללי, למה מושיבים אנשים שהם לא אנשי חזון על הבמה. מה, באתי לקבל סקירה על מה שקורה או שבאתי לרענן את עצמי עם מה שעומד לקרות?! בדה מרקר הימרו על התשובה הראשונה.
כמה קטנות:
מודו- יצא לי לראיין את איש השיווק של מודו היום בבוקר. עוד נותרתי סקפטי לגבי השימושיות במכשיר הזה. המקשים לא אינטואיטיויים ותשכחו מלהשתמש במכשיר בתור טלפון ללא אזניית בלוטות'. אם מודו עולה בערך 200 דולר וג'אקט כלשהו (תלוי לאן אתם רוצים לחבר אותו) יעלה בין 50 ל-200 דולר ואזנייה עולה גם ככה בין 50 ל- 200 דולר, הנה החישוב הראשוני של כמה יעלה לכם לעבור לטכנולוגיה הזו.
בלוג טיוי- להשתמש במינוח "וידאו גולשים שתיים נקודה אפס" בהרצאה על בלוג טיוי זה כמו לקרא ליחידה 8200 (שמונה מאתיים) שמונה שתיים אפס אפס.
פז'ו ובלינק- בעוד אני מאד מעריך את מה שבלינק עושים בתחום השיווק באמצעות בלוגים בארץ, להציע פז'ו לבלוגר ליומיים נראה לי כמו צורה של הזניה וכמו שימוש לא נכון ולא מתאים בכוחם של בלוגרים להשפיע על דעת קהל לצרכי שיווק. שמעתי (אך מודה שעוד לא ראיתי) שיש איזושהי תסיסה בקרב מספר בלוגרים בנושא הזה. גם אני מתנגד. בלוגר שהוא עיתונאי מילא, בלוגר שפותח בלוג צרכני מילא. בעני צריך לשלם לבלוגרים עבור המילה הכתובה שלהם כי אם יש מישהו שצריך את השני זה המפרסם את הבלוגר ולא להפך. אני גם דוחה את הטענה שהמפרסם נותן לבלוגר צורת הנאה תמורת כניסת המותג לגוגל, כבר מזמן עברתי את השירות הצבאי שלי בו הייתי יוצא לסופשבוע ויוצא לחרוש את העיר עם הפז'ו שלי. הימים האלה עברו, וגם אין בלוגרים בגיל הזה שהם משפיעים ורציניים.
אפל- נקודה טובה: היה כיף להחזיק את המקבוק אייר ולראות כמה הוא דק. להערכתי בתוך שנה לא רק שנראה יותר ויותר ישראלים מחזיקים במק, מק יהפוך להיות טרנדי בישראל בצורה מוחשית ממש.
נקודה רעה: המקלדת של המקבוק אייר לא נוחה מספיק. המקבוק הרגיל נוח יותר.
נקודה רעה: כבוד ליבואנית אפל שנתנה חסות אבל- בעיני החסות לא היתה מספיקה והיה מקום לתפוס חלק גדול יותר בכנס, יותר שילוט, יותר מחשבים, יותר נוכחות. אפל זה סקס, אנשי היי טק אוהבים סקס.
האוכל- היה מצויין, טעים לאללה. חבל שלא היו עוד שמשיות בחוץ. אחרי ארוחת צהריים בשמש הקופחת של היום כולם נראו אדומים ותשושים, מצד שני, אולי זה רק אני.
ג'ף פולבר- עושה אירועי נטוורקינג, יכול, צריך וראוי שיכתוב את הספר על איך עושים אותם.
דבר אחרון: יותר מדי אירועי נטוורקינג בתקופה קצרה, לא מומלץ.
אלה היו ששים שניות על היום של ניב קלדרון
How to Organize Networking Events
In the months that past since July of 2007 I have participated in many networking events in Israel. Some as a blogger, some as a photographer, some to look for a job, some as someone who works in the Internet industry and the rest as someone who knows many of the people already.
Some were effective, some were poor, some were brilliant.
Apart from conventions and cocktail parties which are a natural place for networking (hey, a supermarket line is a natural place for networking for all I'm concerned) I participated in three other unique ways of network events, all happened just recently in Tel Aviv.
2 Breakfasts
One, breakfast with Jeff Pulver. He planned it all to the resolution of pens and stickers. What’s so brilliant about the way it worked was that the stickers emulated the Facebook experience which was proven as working, i.e sticker and stick notes were distributed among the participants and were used as ice breakers, as conversation topics and as creative catalysts (pokes, walls, you name it). On the latter I can say that when people are busy in creative thinking they are not busy with the way they look and it enables them to be free around the other men and women participating.
Second was a VC Cafe breakfast, with Eze Vidra from ask.com at the helm. We sat down after connecting 8-10 round tables together (Eze called it "a round table" meetup) and started telling some things about ourselves, what we do and what we are looking for. We had no name tags but the main thing for me was to know what everyone else are doing at present and what they are looking for. Other than that, there was no agenda.
So, to sum those two breakfasts- Jeff’s was good because stickys were used as tag clouds "on-body" and as conversation catalysts. Vidra’s breakfast was good because you knew from the beginning who interests you and how you can connect one person to the other really fast and without "touring" all the crowd.
1 Meetup
I just came back from a panel meetup called: "Startups and Brand…" which is a monthly meetup organized by Or-Tal Kiriati. This meet up gets experts on different fields and today it was about marketing. The event is not about networking, but it starts later than scheduled, and ends a lot after the panel has said its' last word, so networking gets a big part of the schedule even though it’s a "come listen to experts and ask your questions" kind of event.
The Best of Both worlds
business networking events should be planned for networking experience maximization:
1- Name tags for everyone, guests, participants and organizers
2- If its a round table make everyone speak
3- Make Internet available
4- Noisy places not good, control the volume of the environment, cafes don't always work
5- Tell people to bring cameras. photos make the event last even after it’s over
6- Create a tag or a page where people can post their data (videos, photos, posts), it’s a good way to index and save those events for future reference.
7-Think about what your audience will want to have. Think about the experience you're delivering. If you make it your business to network people on events have an agenda and make it easier for people to network.
VC CAFE, THE FUTURE OF SOCIAL UTILITIES, USER MANAGEMENT and FAKEBOOKING
VC CAFE BREAKFAST
I came from a VCCAFE breakfast* that was held in the port of Tel Aviv where some VC’s, entrepreneurs, and Hi Tech people met in order to meet and share ideas. This good idea was of Eze Vidra of VC cafe.
why am I telling you this, because I had 2 or 3 conversations there I wanted to share with you.
One was about the future of social networks ( I like calling them "social utilities" or "social nets"), the other was about "user management" and "fakebooking" which you'll probably hear more about when security companies or private experts will realize there is a new fraud industry they can "explore".
THE FUTURE OF SOCIAL UTILITIES
In my opinion the future of social utilities like Facebook lies not in making money from ads but from businesses getting into them, once realized the value they can get of it. In my conversation I gave the example of studios opening profiles and other pages and groups to the movies they produce and the stars they promote. They are not there yet because they haven't yet concluded processing the last revolution they had to "undergo" with the P2P inter-connectivity between people. So for them, it may take some more time.The money will come when businesses will join the party.
USER MANAGEMENT
We're headed towards User management systems. Open ID is the first fruit of the garden in what cannot be other than open orchards of open gardens of decentralized ID’s running wild. I don't think it’s going to be a mess, I think it’s going to be a celebration of democracy.
FAKEBOOKING
Fakebooking is opening new usernames on social utilities and creating fake social networks of people which know each other around a persona who does not exist. My opinion about it is that I don't let any fake ID get near me and I report it to whatever address is needed. Fakebookings will open ID’s in networks in order to write blog posts, in order to comment, in order to do guerilla marketing and I think it’s polluting the net in general and social networks specifically.
*The word Breakfast was first used by Jeff Pulver to name his social media face to face gathering for business networking purposes.
Read about the future of blogging
Read about the power of blogging
Read about the evolution of the user, in Hebrew
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Technorati Tags: VC CAFE,THE FUTURE OF SOCIAL UTILITIES,USER MANAGEMENT,FAKEBOOKING,Facebook keeps the world small,Facebook
Garage Geeks Rock Band Party
Last night I went to participate in the Rock Band party of the Garage Geeks. The Garage Geeks events' atmosphere is of social and of business networking. A place where you can meet people you've read about on the internet-business parts in the news papers and in the big sites on the web. It’s an atmosphere where it is fun to meet, great to collect ideas and to get to know people. i'll get back to that later.The last game I seriously spent my time playing was called "Sim City 2000", and it was back in the 90’s. I used to play for hours a day, full days, and I remember once I had nothing else to achieve in a city I built, it was all made of the mega ultra buildings of the 23rd century (with time fast forwarded). I called this city :"The Enterprise". since than I stopped playing games in general, 10-12 years ago.
Now, Guitar Hero and Rock Band are great games to play, alone and togater, but there are few things about them that are counter productive socially, and remember, I'm talking about a party and about a networking event-
First of all, when you're playing Rock Band you need to concentrate, there are rules you need to follow, as in every game. The game makes the player play for the total score of the team, but really, who cares about the score, the most important thing for you is to finish the song. So, it’s not really about being social, it’s about doing the best you can, and handling the hand and eye coordination obviously (except for the singer, of course).
Second, when you're in a party where some of the people are playing computer games and some of the people are eating/talking/dancing than there are two groups in one place that do not communicate.
Few weeks ago I went to another party by FunTactix. About 8-9 people played games all night on the computers there and there were about 30-35 people, maybe less. how much is that in percentages and how do you think 8-9 more people could have donated to the atmosphere of the party???
Third- last night they had 2 sets of Rock Band and one set of Guitar Hero. Guitar Hero is anti social in definition. You might have some fun playing it and becoming better, but giving it in a party where other people are involved is like standing in the corner of the class, as a punishment, where no one can speak with you for the time spent, and if you're standing on the side and want to play, wait in line.
So of course, nothing there was even like punishment, I myself tried to sing Roxanne for 3 times with guys i've never seen or talked before, but really, I think attractions in partties are great, but video games, even when they are meant as a group game (wii included) have anti social elements in them that made me think about all of that last night.
For conclusion, games for me, when I was a teen, were a way to spend my time, they were a way to explore this new thing called computer, there was nothing social about them, nothing. Games for me were something I do with myself, having fun, alone.
Even today, if I play a game with other people, how much of it is really about provoking the interaction afterwards? What interaction will be left after the game is over, after elvis has left the building?
a photo I took of a group of people playing Rock Band at the Garage Geeks party
Last, but not least, my own version of Creep, originaly by Radiohead, with my friends: Oded, Hagai, Roxi and lotem at the camera (creep)
@http://youtube.com/watch?v=wUeGq3vNMnU
Jeff Pulver’s Live Social Networking Breakfast
I went to the Pulver Breakfast this morning in Aroma in the Tel Aviv Port, and although I was there at ten to nine, people were already there, getting their names on tags, already doing live pokes and mingling. I love it when people show up in time.
I think the atmosphere is was great.
Personally, I knew many people there, whom I really enjoy meeting at events like this and getting live updates, which are almost like Facebook updates, but with faces and smiles attached to them. But also, I made it my business to meet and talk to new people and to familiarize myself with what’s going on with them and with their businesses, cause you never know when and where you’ll need this information, so when you make it your business to know about people, whatever they tell you is extremely interesting and your mind (my mind) is getting busy in building puzzles (personal, professional and in general), so I had fun.
Also, in my talks I got exposed to several interesting projects in the social media domain (blogs), in the educational domain (camp) and in the music advertising domain (games). I found them tasteful.
About the live social networking event- it’s a great project that Jeff is doing where he’s travelling; we can and need to learn few things about how to do it and how to create the atmosphere, so:
a- Name tags, personal taglines and “live status notes” are the ice breakers for people to interact. It’s a must.
b- We can make these events more frequently and I think there’s a demand for it as well. Local events like iDrink are perfect, but
1- no need to bring startups to talk in front of the crowd, and
2- they have grown enormously fast and suddenly it became too big and highly crowded. The event today was with about 70-100 people in an open outdoor space and was perfect.
c- It works when people bring their still and video cameras. It makes the event go beyond itself into the virtual.
SES London 2008: All is user experience
WIFI
you would think that a three days convention in London would have free internet connection all over the place. guess again, you would have internet only in the session rooms and in the dining area. If you wanna be online you need to be there or you're screwed. Why is every convention has its wifi problems?
NAME TAGS, META TAGS
When you want to network in a convention you want the company name of your "networkies" to be big enough so you know if you wanna approach them or not with out making your eyes come out of their holes until you're colse enough. Instead the biggest title in this really big tag is the Search Engine Strategies" (SES) brand. To make the SES brand the biggest thing in the tag is convincing the convinced (who paid).
Talking about tags, the sticknotes culture Jeff Pulver invented in his breakfasts and social network events are really missing for me here. Really, I think there is no networking event in the internet-web2.0-VC-startups culture in Israel that misses those funny yet fascinating and important. Those sticky notes really bridge the primary gaps people have with other people, and I'm here in "London: Where people don't smile". If anybody would someday write the manual about how to socialize and network I think those meta sticknote tags should be a must.
CONCLUSION
I'm happy later is going to be the networking cocktail party.
For tomorrow I'm going to remake my tag and probably going to meta tag myself with stickies to break the ice here, cause honestly, people don't smile here. some tags i thought about when writing this post are:
"Easily bored, but friendly" and "I Smile", but more seriously, I'm looking to network with people in the keyword and business intelligence industry and last time I checked it’s not written on their foreheads, tags could help.
Technorati Tags: user experience,ses london 2008,ses london,wifi,name tags,meta tags,networkies,search engine strategies,jeff pulver,network,london,networking coctail party
what is better?
Answer: The Google Operating System
Lately, I have been thinking about Google and what is next in the evolution of the social networking war.
Google launched the attack with its Open Social. Facebook counter attacked with its Facebook Platform Architecture.
Just today i read Chris Brogan’s post about the Implications of a Google Social Network. In his post he counts the action Google does in order to create it’s Gmail, our Inbox to, in essence, THE MOTHER of all social networks. how? with the joinup with AOL to the Gtalk chat, with the new and improved Reader of theirs, with the docs being available from anywhere, with the Pages, calender, Email and everything else. In his post Brogan said: " In fact, think about it, your social network is your contact list. No invitations necessary. That’s the coup de grace. You're already bought in, at least insofar as Google can help you convert your friends to your new social network: your inbox."
In my first days in Facebook I said it’s a functioning online operating system. And not only that, I thought, and i still think that if you put a working search engine inside (the Live by Microsoft- they're there already anyway), if you make your Inbox to work properly and create an Open Office as a built in application, some RSS and a working IM- you get to perfect online open OS, I would never look back at windows.
But hey, there’s Google, they already have all these "inside" their system, but the fact is- there is no "System" to act as a house to all these apps. So, they are thinking about the inbox. Why not?!
so bottom line- wouldn't it be an operating system?
ps- one last thing:
some years ago we thought Google would come up with a desktop competitor for Windows. I don't think it'll ever happen, they'll just do it as an online system, the desktop era is soon to be over.
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