Social Trust
27 מרץ 09
In the last few weeks I've been very busy with work issues that I haven't found the time to write as much as I wanted in my blog. This presentation here is the first presentation I share online and its the first I create an mp3 to voice-over it.
I call this "Social Trust", I think you'll understand why after you see the presentation.
Late Edit:
The first result in Google when you search for Social Trust brings you to a page from Harvard International Review that describes Social Trust in these words:
"Social trust can entail perceived honesty, objectivity, consistency, competence, and fairness, all of which foster relationships between individuals that must be maintained by the sustained fulfillment of these standards". I suggest you read this paper, since it's really interesting and might make you start thinking about the Statusphere and the world of social networks with a broader perspective, a sociological perspective.
הזכות להשפיע, החובה להשפיע
05 דצמ' 08
הזכות להשפיע, אולי זו חובה?
פוליטיקה בארץ היא מילה גסה. פוליטיקה היא פסבדון ללכלוך, מילה נרדפת למאעכריות, זוהמה, דילים, מעטפות, יחיאל חזן ואחד עוזי כהן. זכרונו לברכה.
אנחנו נגעלים מפוליטיקה כי עזבנו אותה. לא יודע מי מביניכם עשה פעולה במגרש הפוליטי אי פעם בחייו, אבל אני לא מאשים אתכם על שאתם נגעלים ממה שאתם רואים בטלויזיה וממה שאתם קוראים באינטרנט ובעיתון. עזבתם את הפוליטיקה לפני שנכנסתם אליה וויתרתם על הזכות שלכם להשפיע. טוב, אני לא תמים, לא כל האזרחים רוצים להשפיע וזו זכותם, חלקם מעדיפים להשפיע ביום הבחירות, זה שבא פעם בשנתיים (מישהו זוכר כשזה היה ארבע? זה היה טוב, לא? מה דעתכם? נו, שישנו את החוק כבר, שיחזירו את זה לארבע שנים). האם זה מספיק?
אומרים שבארץ אין בלוגרים משפיעים, אבל אני אומר שיש. אתם. איך אני יודע שיש? כי כשרוצים לצאת בקמפיין כלשהו, בא איזה מישהו ששמע שיש עולם בלוגים שלם כמגלה עולמות ואומר בואו נשתמש במה שבלוגרים אומרים כדי להראות שיש אמירה מהשטח ואז הולכים ללקק להם (בטעם רע) ולבקש מהם טובות. כשרוצים לראיין בלוגר על כל מה שהולך באינטרנט היום מתקשרים לליאת בר און (דודה מלכה), כשרוצים לדבר על דברים מוניציפליים מתקשרים ליואב לרמן, כשרוצים דיני אינטרנט מדברים עם יהונתן קלינגר ואלה רק דוגמאות פעוטות.
יש משתנה נוסף במשוואה הזו, הבלוגרים עצמם. הבלוגרים עצמם לא מאמינים שהם משפיעים. אבל אתם כן. מי שכותב משפיע על דעת קוראיו והיום, כשלכל אחד יש כמה פלטפורמות בהן הוא משתמש מידת ההשפעה שלו גדלה, הוא רק צריך להכיר בזה. בתור אחד שפועל על מספר פלטפורמות יש לי נגיעה בקהלים שונים ובדעות שונות. אני מסוגל לשלוח את התוכן שלי למקומות רבים בבת אחת ובלי מאמצים מיוחדים. כל אחד נהיה סינדיקציה.
אם מחזירים את השיחה הזו לפוליטיקה, בלוגר שיתחיל לכתוב את דעתו על מצב העניינים, ידבר לקהל שלו בגובה העיניים, ידע לפבלש את עצמו (לייצר/לפרסם/להפיץ) ויעשה את זה לאורך זמן, יהיה מישהו שהעיניים יהיו נשואות אליו. אולי זה יתחיל מכמה עשרות, אבל זה יגדל לכמה מאות ויעלה אפילו לכמה אלפים, של קוראים כמובן. אדם כזה מסוגל להניע לפעולה.
שררה לא מקבלים- שררה לוקחים
אני אומר יותר מזה, וזכותכם לא להסכים איתי, אבל זו דעתי, בענייני עתיד המדינה, ועוד כשמדובר על תקופת בחירות- על בלוגרים לנקוט עמדה. עליהם להגיד במי הם תומכים ואם לא, אז לפחות למי הם מתנגדים. יש בזה סיכון, יש בזה סיכון מאד גדול, אבל הצד השני של המשוואה הזו הוא הרווח שיצמח להם, ראשית בכל הנוגע למעמדם בציבור ושנית- הוכח שאנשים שיודעים לכתוב ושיודעים לגעת בקהל מתחילים לעשות כסף מהכתיבה שלהם או מהכשרון שאותו הם נתנו עד כה בחינם.
ארץ לא נודעת
שררה לוקחים כשנוקטים עמדה בנוגע למשהו. יכולים להיות מחירים, אבל הדימוי העצמי והדימוי הציבורי, יחד עם ההזדמנויות העסקיות שנפתחות מזה גדלים. אם בלוגרים רוצים רוצים שיכבדו אותם, אם בלוגרים רוצים להשפיע, אם בלוגרים רוצים להיות אלה שמשפיעים על דעת הקהל באמת עליהם לשים את עצמם בחזית ולדעת שהם ניצבים מול הרוח ואל להם לפחד מהעתיד, זו עדיין ארץ לא נודעת עם הזדמנויות המוגבלות רק על ידי הדמיון עצמו.
בני אדם יכולים להשפיע אם יחליטו שהם מעוניינים להשפיע. אפשר לבכות עד אין קץ שלפוליטיקה שלנו נכנסים כל מיני זבלים קטנים ותועלתניים ששוחים במיץ של הזבל, שכל האנשים הטובים עזבו כדי לעשות לביתם, שאיבדנו את הערכים שלנו ושלעם ישראל מגיע את המנהיגים שהוא בוחר לעצמו, ואפשר גם אחרת, אם אתם אנשים טובים- השפיעו, אימרו את דעתכם, ותרו על הזכות לשתוק, היפכו את הזכות להשפיע למחויבות שלכם, השפיעו על אחרים להשפיע גם. זה לא גמור עד שכל הקולות נספרים, האמינו בזה.
Using The Social Graph as a Think Tank
13 נוב' 08
In the last few months I have used my social graph a few times in my efforts to characterize a system i've been working on. From my experience i have learned that many people of vision have no clue about what the market wants or what is most important to the users and I decided to just ask them for their opinion without giving them an explanation to why I do this, which, in my opinion, was irrelevant. I have used my graph to create a think tank that was totally unavailable to me in the pre-facebook era and am constantly amazed by what people say and by the amount of knowledge accumulated on a page like this. Pay attention to how people express what they think and how they interact with each other, it's fascinating. I'd love to know what you think about this after you read. Also, I want to apologize for how this post looks in my Wordpress, as this is a bilingual blog it has its language issues of alignment…i'll sort them out soon.
The following is my Facebook note and all 46 comments that came after.
In Facebook, what would you choose? (please leave a comment)
Saturday, April 26, 2008 at 4:21pm
Hey guys,
I have a Facebook question for you:
If Facebook gave you just 1 option to choose from it's basic applications,
and basic applications are: status lines, notes, photos, posted items, videos, events and groups.
1- which would you choose to be be as the only application?
2- which application in your opinion is the heart of the system?
if you were tagged, i would really appreciate it if you leave a comment, it's a kind of a pole for the job i'm doing now. Iif you weren't tagged, i'd appreciate it if you left your comment anyway, I need as many answers as possible.
===THANK YOU IN ADVANCE===
at 4:24pm on April 26th, 2008
I can't choose just one.
I use: Status, Notes, Photos, Events, Videos, Chat and Groups.
Together they represent the heart of Facebook for me.
at 4:29pm on April 26th, 2008
'caus everybody needs to know what's up with me
at 4:33pm on April 26th, 2008
Photos
Events
Notes
Chat
at 4:35pm on April 26th, 2008
2. Again, the heart of the system from my POV is no doubt: "Events"
Why ?
1. There are many services for video and photos as well for notes: all are OK and much better than FB.
2. Status updates is being used by around ~5%-10% of FB users – so it cant be the heart, and as well cant be the reason why people joined FB from the first moment.
3. Groups are fine from my POV, but not the heart.
SO: Events (which are connected to groups btw) – are a great way to announce and share between friends and partners some kind of gathering (and usuall a non virtual gathering).
I can think of any other app/service that had made it to such success with sharing events.
Hence, videos, photos and status are extra and events is the heart.
at 4:37pm on April 26th, 2008
for pics – flickr/photobucket/picasa
for status – twitter/pownce
for vid – youtube/seesmic/qik
for notes – wp/blogger/typepad
posted items – su/digg/del.icio.us
events – google calender/event based social networks?
groups – forums/blogs etc.
In my opinion the mini feeds is the core value of Facebook.
As a user, you want to be up-to-date at any time in what your friends are doing (and as you all know, its pretty addictive and time consuming therefor its monetizable
Omer Perchik wrote
at 4:40pm on April 26th, 2008
And if you make my pick one : Events (Better execution then other places on the web)
at 4:51pm on April 26th, 2008
at 4:58pm on April 26th, 2008
It's probably worth mentioning though that events wouldn't be the same without the options of incorporating photos, video and notes…
Roy Man wrote
profile
photos
messages
events
groups
status
notes
videos
remove from the bottom and you'll get less facebook each time
i dont know where to locate chat as it is still new.
Nir Ofir wrote
It aggregates all the activity of my friends and in a more friendly way than friendfeed. All the rest can be done in other, open, platforms.
at 5:07pm on April 26th, 2008
at 5:10pm on April 26th, 2008
and notes from del.icio.us
and so on.
Tal.
at 5:18pm on April 26th, 2008
at 6:02pm on April 26th, 2008
at 6:11pm on April 26th, 2008
at 6:28pm on April 26th, 2008
at 6:45pm on April 26th, 2008
at 7:08pm on April 26th, 2008
Though the heart of FB is that it offers all these things together, with mashups of them – event photos and videos, and the such. take that away, and though you have the heart of FB, you lose the liver. and the body will die.
at 7:19pm on April 26th, 2008
at 8:09pm on April 26th, 2008
birthday notifications, Saves alot of hassle
at 8:19pm on April 26th, 2008
at 9:23pm on April 26th, 2008
I've removed people from the list here and added others:)
at 9:29pm on April 26th, 2008
at 9:45pm on April 26th, 2008
at 9:51pm on April 26th, 2008
at 10:01pm on April 26th, 2008
it is the combination, the flexibility of usage and the fact that everyone are here that is making it what it is.
at 10:08pm on April 26th, 2008
If I had to choose one thing from the list, I'd be inclined to choose status line even though lately my status updates have increasingly been updated from Twitter more than they have directly through FB.
Coming in a close second is groups, for the reasons that Ronsho iterated above.
at 11:09pm on April 26th, 2008
at 11:55pm on April 26th, 2008
at 11:56pm on April 26th, 2008
Since twitter can replace the status line, friendfeed is similar to the newsfeed, del.icio.us for notes, etc.. its’ obviously the combination of these apps that gives FB its advantage.
at 1:06am on April 27th, 2008
at 1:38am on April 27th, 2008
good luck.
at 1:47am on April 27th, 2008
I can use dedicated sites for photos and videos, and most of the rest may be handled by Twitter.
at 4:06am on April 27th, 2008
at 8:27am on April 27th, 2008
at 9:47am on April 27th, 2008
at 12:42pm on April 27th, 2008
Status = twitter.
Notes = blogs.
Photos = flickr.
Videos = youtube.
I defiantly don't use groups to the max, and if I really want to share a posted item, I'd blog it.
Sure, events could be covered with evite, but of this bunch, this would get my vote.
at 2:05pm on April 27th, 2008
So, you'd want to be in different places to do different things?
at 2:40pm on April 27th, 2008
Sure, I can use feeds and API's to bring things together for friends to see in Facebook, but specialist/niche platforms will always excel in their niche.
Amit Ohayon wrote
at 8:45am on April 28th, 2008
2. Messages are cute – and gmail-ish
3. Pictures are cute – and flickr-ish
4. Events are cute – and evite-ish
5. Videos are cute – and youtube-ish
etc…
And most of the other applications are annoyances (to me.)
So what is Facebook good for?
For me, I have a "small" friends list of around 200 people – people I know, want to stay in touch with, whom in any other way I would probably lose touch with.
FB allows me a glimpse into what my friends are doing, and helps me retain a connection, despite geographical boundaries, timezone differences and just plain forgetting to write.
So all the services/applications that are provided by the core engine are nice enough, and have their specialties (like photo tagging, which I like), but for a REALLY good photo album, use Picasa or Flickr. When your photos include friends, add that to FB and tag them.
(comment is now getting too long for FB to allow it…
Xen Mendelsohn wrote
Plaxo Pulse also now tries to offer mini feeds but I guess it is just a little too late.
at 12:15pm on April 28th, 2008
ONLY? I wouldn't bother with Facebook if it only had one.
There is no ONE application I would choose. The combo is status-photos-messages.2- which application in your opinion is the heart of the system
The minifeed. fast, short info, to lead (by choice) to other items
at 1:32pm on April 28th, 2008
at 2:25pm on April 28th, 2008
The Power of Weak Ties in Social Networks
06 נוב' 08
I've reached the limit of people I can know through people when it comes to Facebook. About 90-95% of my contacts I have met. My guess is that most of the next 100 people I'll add to my friends list will be from people I meet in person.
It's interesting to have a list of people I've met and know with no white noise of people I don't know. There are people who add people they don't know or don't care about, most of them- friends of friends. Their answer to my question about it is that they don't feel comfortable saying no and are afraid how it will make them look in the others eyes.
Weak ties are stronger than the strong ties when you speak about creating and finding opportunities. In reality you have few strong ties (family and close friends- a small net) and many weak ties (co-workers, acquaintances and so on- a big net). No matter what, if you know all your social graph you can maximize your use in it (in your friends), and help them with your ability to connect social and professional dots. It's much better than having "holes" of people you don't know (which you don't care about either) and cant use or be used.
One more thing about the president elect, Barack Obama:
YES WE CAN by Barack Obama equals Nike's JUST DO IT in the power it has on people.
BUT
yes we can inspired millions to go and vote, just do it just inspired people as one of the best tag lines ever created to a brand and not necessarily affected Nike's sales, but I don't have the numbers, so it's just a thought. Maybe they're not that equal.
credits:
Steven Kovar
shadrastrickland.com
