[Originally written: November 26, 2008)

In four days I’m going to speak about Social Media in Seminar Hakibutzim in Tel Aviv in front of entrepreneurs and other internet people or people who want to use social media to elevate their business. The last few days were really exciting for me because of that.

In this session I am not going to speak about how to open a successful Facebook profile. I am not going to speak about how to make a video viral on YouTube and not even on how to be a successful blogger.

Social media is just not it. Well, it is, but than again- it just isn’t. Well, it’s more than that, and if you think that opening profiles in all social utilities is enough- guess again.

Social media is about being there, online, but also offline. It’s about being available. You don’t speak to people, you speak with them. You interact. And- you listen.

This video embaded down here is one of the best interviews I have seen in the last year or so concerning social media. It’s not about doing social media- it’s about being social media, and to be social media you need to be in the field and participate, that’s social media, that’s understanding the heart of it.

What else?
Jeff Pulver describes it the best: Eurythmics » Sweet Dreams Lyrics, Think of social media and you got the entire picture

Everybody’s looking for something
Some of them want to use you
Some of them want to get used by you
Some of them want to abuse you
Some of them want to be abused

Click to see the video in a new tab

Jeff Pulver @ SMBMSP from Albert Maruggi on Vimeo.

More posts in the subject:
Chris Brogan speaks about Social Media Strategy
Jeff Pulver and Networking
How to Organize Networking Events
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