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Social Media | User Experience | Niv Calderon
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Team Help Us Win Says Hi

14 ינו' 09

Today was the first time we used video to capture our social media situation room team.
Until today, even though we used photos (some photos we shot were used against us), and some of us were interviewd to news papers and news sites, we tried not to be videoed.

We used this occasion to say Goodbye to a friend of ours leaving for the states. Ilana was one of our team leaders. Thank you Ilana.

I believe we succeeded in creating a feeling that there is an Israeli presense online. It's not the end though. It's not a question of who will win. There are many anti-Israeli forces that joined forces to create a one dimension picture of an Israeli evilness. As a situation room we saw a lot of many things being used against us. Our goal was, and still is- to create a balance where there is no balance and to be stand point to everyone who wants to help Israel online.

We used a lot of peaceful force of openness, we engaged in countless conversations and in multiple languages, we brought the brightest minds in social media to consult and execute for us, we've invented the wheel in managing a social media situation room and we still havent exhausted our brain power and social media tools we'll use.

Photo: Niv Calderon

Photo: Niv Calderon

I want to thank some people who gave their brain skills and their enthusiasm and time for our cause. If I've lost some names in the process I'm sorry, BUT
Big Thanks to:
Ilana
Ezra
Gilad
Libat
Itai
Ahuva
Yoel
Tomer
Alon
Uri
Kfir
Omer
Dan
Arik
Sacha
Adam
Michael
Noam K
Ilana
Noam L
Ken
Itay
Arad
Asaf
Alex
David
Yair
Majento
Yuval
Elyssa
Omer
Dani
Uriel

If you havent visited our site yet: http://helpuswin.org

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Is Pornography The Answer To This Era's Wars

07 ינו' 09

In the last 2 weeks I've proudly been a part of a group, a social media task force, which goal is to fight a war on the social web, a war on the world's public opinion.
In the last 2 weeks I've found myself watching hundreds of videos, reading reports, columns, blog posts, tracking comments, everything social media you can think about.
If you're asking yourself what does that have to do with my post's title- It's this- Pornography is winning the public opinion of this war. War has nothing to do with logic, has nothing to do with reason, has nothing to do with facts. In today's wars, the side who uses more pornography wins.

When this is the case, and when I'm standing on Israel's side, Israel is losing the world's public opinion because WE use less pornography while the other side is a pornography manufacturer, and you know how people like watching pornography. What do I mean when I say pornography? I just deleted a comment from a spammer that linked to an Aljazeera page, showing dead children, leaving no room for anything but sadness. This is the link, this is what I mean when I say pornography, war pornography.

It's only when I came across some pro Israeli videos, that I realized I'm watching pornography and that WE don't make use of it.
For years, Israel has been suffering from Terror attacks. We lived in fear from people who raise their children to want to die while killing Jews. We are bitter when the world comes to us, blaming us vicious blood sucking Jews, that "innocent women and children" die when we go fight terror. When we tell the world Hamas is using the population as Human Shilds, it's not enough, I don't know why, maybe it's the Jew filter the world has, or maybe… maybe it's that we're not using pornography.
Should we use war pornography? Will this help the world see something else other than being totally blind to what Israel is saying?

Let's see if we can make good pornography. The Next 2 videos are very hard to watch, but they do the trick. Don't watch them if you're sensitive. The last video I'll call soft porn. It works great on subtle Europeans and post post traumatic Americans and also do the trick.







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Helping Israel on Social Media: 3

03 ינו' 09

I took this weekend off from the social media situation room to fix my new apartment (as of January 1st) in Tel Aviv but being away from it made me realize we're starting the second week of the fighting.

I'm now working on a paper to produce new goals, new destinations, new ideas on how to stand in our online multi-lingual, multi-cultural battle.

This is where I need you.

1- I'm looking for social thinkers from across the globe to produce breakthrough ideas and that can get them done for us.

2- I'm looking for SEO and SEM experts for advice and implementation.

3- I'm looking for cartoon artists for a project we want to create.

My phone is 972-54-6969278
My email is nivcalderon AT gmail.com
My Facebook profile is http://www.facebook.com/profile.php?id=530192588 (write me a line if you friend me there)
My twitter: http://twitter.com/nivcalderon

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Death To All Juice

01 ינו' 09

Juice

Today I took upon myself to be @helpuswin on Twitter, the official social media situation room Twitter guy.
It's been all day that we wanted to use this photo, I mean, how can you not?
This is what happened, read the conversation from bottom to top.

juice-twirl

ps- we're now using Twirl and TweetDeck.

Thank you to the photographer who took this photo- You're the man

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Help Israel on Social Media: 2

01 ינו' 09

So what have we been doing so far?
Fighting the "First Social War" made us realize we are fighting a multi-platform, multi-language, cross-cultural, cross-technology battle. Two days ago(Tuesday) I took part in building the Jerusalem Social Media Situation Room for the recent Israel Hamas conflict. Yesterday I've joined forces (along with other friends) with the second situation room in the Interdisciplinary Center in Herzliya which generously hosts us and let us use its facilities, personnel and connections.

I proudly present the social media tools we've launched in the last 48 hours thanks to many volunteers who helped from home or came to Jerusalem and the IDC headquarters and spent hours from their time and gave their brains, hands and used their personal social graphs to help us in this first ever organized social media war effort. War brings something else out of people, I've learned this in the Second Lebanon War the first time, now I realize it the second time. It's a fascinating human phenomenon to look at, generouciry at its peak.

This is what we've got so far:
1- A blog: Help Us Win. The center of attention.
2- A multi language Status Report center that can show you (currently in English and French) what's going on all over the social web, divided to tabs for the different subjects and languages.
3- A Recruiting System – please register if you wanna help.
4- a Twitter account.
5- Two Facebook groups, in English and French.
6- A Press Releases Blog for government and IDF press releases. They should be more available anyway.

These are the social tools we've used so far:
1- Gmail
2- Google Docs
3- Wordpress
4- Tumblr
5- Picasa Web
6- Netvibes
7- Twitter
8- Facebook
9- Youtube
10- Wufoo Forms

Few last things:
1- I want to thank all the amazing people who've joined us in this adventure.
2- The Jerusalem and IDC situation rooms are open every day and help is always needed.
3- If you have time to come help us- do that- just come…bring a laptop if you got one.
4- I want to thank all of you who support us and support Israel on the social web.
5- Any videos, posts or photos you think worth promoting- send to helpuswinisrael@gmail.com
6- You can follow my Twitter as well, I tweet a lot.

6- More is yet to come.

Special personal thanks to Kfir Pravda, for his part creative thinking part coaching he's been giving me in the last few days.

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