Startups and Brands, part 2 & 3
31 מרץ 08
לפני מספר ימים השתתפתי במפגש בנושא סטארטפים ומיתוג שנערך במגדלי עזריאלי. צילמתי את כל האירוע בוידאופון שלי. התייחסתי למפגש הזה בפוסט אחר שלי בנושא איך לארגן אירועי נטוורקינג.
הפאנל היה מעניין באופן מיוחד בעיני ורבים מחבריי גם חשבו כך, הפאנל עירב את הפאנליסטים ואת קהל השומעים וכל אחד בתורו תרם התובנות שלו, תובנות שהגיעו במאמצים, בגוף ראשון, אז שווה להשקיע את הזמן ולצפות.
כדי לצפות בחלק הראשון של הפאנל ליחצו על הלינק
אורכו של החלק השני הוא 35:50 דקות.
אורכו של החלק השלישי הוא 04:51
חלק 2:
חלק 3:
אפשר לקרא על הפאנל הזה בבלוג של אוריאל אוחיון
How to elevate your Facebook Experience
30 מרץ 08
I've heard so many people who are talking about how they are tired from Facebook, tired of getting applications that spam their time online, how it has spammed their inbox and so on. People that are tired of seeing their friends update all the time, "polluting" their news feed and so on.
Instead of having constant complaints I suggest getting to know the system better and the magic link for it is: http://www.facebook.com/feed_prefs.php.
Preferences: Control your exposure
This magic page lets you do two main things. First, it lets you choose how many feeds you will get from each Facebook function, and with a very simple, DJ like interface, you choose. The second thing, in the bottom of the page, is you get to choose whom of your contacts in particular you want to see more feeds from and from whom you want to see less. On the left you choose who you want to see more, on the right- less. Easy.
These preferences will dramatically control your experience on Facebook.
From someone who "practices" his experience preferences I can tell you it is also important to change some names on these lists from time to time or else you "lose" people, so it's good to vary occasionally. Oh, and one last thing about that- you got 40 names to play with on each side.
Click to enlarge
Applications: Block them
Like everyone else I was bombarded with invitations until I decided to become pro-active of my experience with applications, I'll explain:
Applications can be blocked. Applications' spread is a function of trends. Blocking is the answer to everything.
I've done two things:
1- I've blocked every application that was sent to me (less active way)
2- I've blocked applications at the applications page (more active way)
2.1- I specifically blocked those applications I remembered friends sent me. The implication of this is that the invitation masses dropped to one or two a week. How is that for a solution, you like it?
Click to enlarge
Startups and Brands, part 1
29 מרץ 08
לפני מספר ימים השתתפתי במפגש בנושא סטארטפים ומיתוג שנערך במגדלי עזריאלי. להפתעתי (לא תכננתי את זה) צילמתי את כל האירוע בוידאו דרך הטלפון שלי. התייחסתי למפגש הזה בפוסט אחר שלי בנושא איך לארגן אירועי נטוורקינג.
אורכו של החלק הראשון הוא 21:05 דקות. מומלץ להגביר את הווליום מעט.
Earth Hour
28 מרץ 08
How to Organize Networking Events
27 מרץ 08
In the months that past since July of 2007 I have participated in many networking events in Israel. Some as a blogger, some as a photographer, some to look for a job, some as someone who works in the Internet industry and the rest as someone who knows many of the people already.
Some were effective, some were poor, some were brilliant.
Apart from conventions and cocktail parties which are a natural place for networking (hey, a supermarket line is a natural place for networking for all I'm concerned) I participated in three other unique ways of network events, all happened just recently in Tel Aviv.
Two Breakfasts
One, breakfast with Jeff Pulver. He planned it all to the resolution of pens and stickers. What's so brilliant about the way it worked was that the stickers emulated the Facebook experience which was proven as working, i.e sticker and stick notes were distributed among the participants and were used as ice breakers, as conversation topics and as creative catalysts (pokes, walls, you name it). On the latter I can say that when people are busy in creative thinking they are not busy with the way they look and it enables them to be free around the other men and women participating.
Second was a VC Cafe breakfast, with Eze Vidra from ask.com at the helm. We sat down after connecting 8-10 round tables together (Eze called it "a round table" meetup) and started telling some things about ourselves, what we do and what we are looking for. We had no name tags but the main thing for me was to know what everyone else are doing at present and what they are looking for. Other than that, there was no agenda.
So, to sum those two breakfasts- Jeff's was good because stickys were used as tag clouds "on-body" and as conversation catalysts. Vidra's breakfast was good because you knew from the beginning who interests you and how you can connect one person to the other really fast and without "touring" all the crowd.
One Meetup
I just came back from a panel meetup called: "Startups and Brand…" which is a monthly meetup organized by Or-Tal Kiriati. This meet up gets experts on different fields and today it was about marketing. The event is not about networking, but it starts later than scheduled, and ends a lot after the panel has said its' last word, so networking gets a big part of the schedule even though it's a "come listen to experts and ask your questions" kind of event.
The Best of Both worlds
business networking events should be planned for networking experience maximization
A- Name tags for everyone, guests, participants and organizers
B- If its a round table make everyone speak
C- Make Internet available
D- Noisy places not good, control the volume of the environment, cafes don't always work
E- Tell people to bring cameras. photos make the event last even after it's over
F- Create a tag or a page where people can post their data (videos, photos, posts), it's a good way to index and save those events for future reference
G-Think about what your audience will want to have. Think about the experience you're delivering. If you make it your business to network people on events have an agenda and make it easier for people to network
