Startups and Brands, part 2 & 3
לפני מספר ימים השתתפתי במפגש בנושא סטארטפים ומיתוג שנערך במגדלי עזריאלי. צילמתי את כל האירוע בוידאופון שלי. התייחסתי למפגש הזה בפוסט אחר שלי בנושא איך לארגן אירועי נטוורקינג.
הפאנל היה מעניין באופן מיוחד בעיני ורבים מחבריי גם חשבו כך, הפאנל עירב את הפאנליסטים ואת קהל השומעים וכל אחד בתורו תרם התובנות שלו, תובנות שהגיעו במאמצים, בגוף ראשון, אז שווה להשקיע את הזמן ולצפות.
כדי לצפות בחלק הראשון של הפאנל ליחצו על הלינק
אורכו של החלק השני הוא 35:50 דקות.
אורכו של החלק השלישי הוא 04:51
חלק 2:
חלק 3:
אפשר לקרא על הפאנל הזה בבלוג של אוריאל אוחיון
How to elevate your Facebook Experience
I've heard so many people who are talking about how they are tired from Facebook, tired of getting applications that spam their time online, how it has spammed their inbox and so on. People that are tired of seeing their friends update all the time, "polluting" their news feed and so on.
Instead of having constant complaints I suggest getting to know the system better and the magic link for it is: http://www.facebook.com/feed_prefs.php.
Preferences: Control your exposure
This magic page lets you do two main things. First, it lets you choose how many feeds you will get from each Facebook function, and with a very simple, DJ like interface, you choose. The second thing, in the bottom of the page, is you get to choose whom of your contacts in particular you want to see more feeds from and from whom you want to see less. On the left you choose who you want to see more, on the right- less. Easy.
These preferences will dramatically control your experience on Facebook.
From someone who "practices" his experience preferences I can tell you it is also important to change some names on these lists from time to time or else you "lose" people, so it’s good to vary occasionally. Oh, and one last thing about that- you got 40 names to play with on each side.
Click to enlarge
Applications: Block them
Like everyone else I was bombarded with invitations until I decided to become pro-active of my experience with applications, I'll explain:
Applications can be blocked. Applications' spread is a function of trends. Blocking is the answer to everything.
I've done two things:
1- I've blocked every application that was sent to me (less active way)
2- I've blocked applications at the applications page (more active way)
2.1- I specifically blocked those applications I remembered friends sent me. The implication of this is that the invitation masses dropped to one or two a week. How is that for a solution, you like it?
Click to enlarge
Startups and Brands, part 1
לפני מספר ימים השתתפתי במפגש בנושא סטארטפים ומיתוג שנערך במגדלי עזריאלי. להפתעתי (לא תכננתי את זה) צילמתי את כל האירוע בוידאו דרך הטלפון שלי. התייחסתי למפגש הזה בפוסט אחר שלי בנושא איך לארגן אירועי נטוורקינג.
אורכו של החלק הראשון הוא 21:05 דקות. מומלץ להגביר את הווליום מעט.
Earth Hour
Earth hour in Tel Aviv. 03:02 minutes with commentary clouds in Hebrew
Movie can be found here
How to Organize Networking Events
In the months that past since July of 2007 I have participated in many networking events in Israel. Some as a blogger, some as a photographer, some to look for a job, some as someone who works in the Internet industry and the rest as someone who knows many of the people already.
Some were effective, some were poor, some were brilliant.
Apart from conventions and cocktail parties which are a natural place for networking (hey, a supermarket line is a natural place for networking for all I'm concerned) I participated in three other unique ways of network events, all happened just recently in Tel Aviv.
2 Breakfasts
One, breakfast with Jeff Pulver. He planned it all to the resolution of pens and stickers. What’s so brilliant about the way it worked was that the stickers emulated the Facebook experience which was proven as working, i.e sticker and stick notes were distributed among the participants and were used as ice breakers, as conversation topics and as creative catalysts (pokes, walls, you name it). On the latter I can say that when people are busy in creative thinking they are not busy with the way they look and it enables them to be free around the other men and women participating.
Second was a VC Cafe breakfast, with Eze Vidra from ask.com at the helm. We sat down after connecting 8-10 round tables together (Eze called it "a round table" meetup) and started telling some things about ourselves, what we do and what we are looking for. We had no name tags but the main thing for me was to know what everyone else are doing at present and what they are looking for. Other than that, there was no agenda.
So, to sum those two breakfasts- Jeff’s was good because stickys were used as tag clouds "on-body" and as conversation catalysts. Vidra’s breakfast was good because you knew from the beginning who interests you and how you can connect one person to the other really fast and without "touring" all the crowd.
1 Meetup
I just came back from a panel meetup called: "Startups and Brand…" which is a monthly meetup organized by Or-Tal Kiriati. This meet up gets experts on different fields and today it was about marketing. The event is not about networking, but it starts later than scheduled, and ends a lot after the panel has said its' last word, so networking gets a big part of the schedule even though it’s a "come listen to experts and ask your questions" kind of event.
The Best of Both worlds
business networking events should be planned for networking experience maximization:
1- Name tags for everyone, guests, participants and organizers
2- If its a round table make everyone speak
3- Make Internet available
4- Noisy places not good, control the volume of the environment, cafes don't always work
5- Tell people to bring cameras. photos make the event last even after it’s over
6- Create a tag or a page where people can post their data (videos, photos, posts), it’s a good way to index and save those events for future reference.
7-Think about what your audience will want to have. Think about the experience you're delivering. If you make it your business to network people on events have an agenda and make it easier for people to network.
VC CAFE, THE FUTURE OF SOCIAL UTILITIES, USER MANAGEMENT and FAKEBOOKING
VC CAFE BREAKFAST
I came from a VCCAFE breakfast* that was held in the port of Tel Aviv where some VC’s, entrepreneurs, and Hi Tech people met in order to meet and share ideas. This good idea was of Eze Vidra of VC cafe.
why am I telling you this, because I had 2 or 3 conversations there I wanted to share with you.
One was about the future of social networks ( I like calling them "social utilities" or "social nets"), the other was about "user management" and "fakebooking" which you'll probably hear more about when security companies or private experts will realize there is a new fraud industry they can "explore".
THE FUTURE OF SOCIAL UTILITIES
In my opinion the future of social utilities like Facebook lies not in making money from ads but from businesses getting into them, once realized the value they can get of it. In my conversation I gave the example of studios opening profiles and other pages and groups to the movies they produce and the stars they promote. They are not there yet because they haven't yet concluded processing the last revolution they had to "undergo" with the P2P inter-connectivity between people. So for them, it may take some more time.The money will come when businesses will join the party.
USER MANAGEMENT
We're headed towards User management systems. Open ID is the first fruit of the garden in what cannot be other than open orchards of open gardens of decentralized ID’s running wild. I don't think it’s going to be a mess, I think it’s going to be a celebration of democracy.
FAKEBOOKING
Fakebooking is opening new usernames on social utilities and creating fake social networks of people which know each other around a persona who does not exist. My opinion about it is that I don't let any fake ID get near me and I report it to whatever address is needed. Fakebookings will open ID’s in networks in order to write blog posts, in order to comment, in order to do guerilla marketing and I think it’s polluting the net in general and social networks specifically.
*The word Breakfast was first used by Jeff Pulver to name his social media face to face gathering for business networking purposes.
Read about the future of blogging
Read about the power of blogging
Read about the evolution of the user, in Hebrew
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The Future of Blogging
As you might understand from the title, the future of blogging itself is the subject of this post, and as I usually do, I’ll start with something personal.
I use Flickr since 2006. I use blog systems since 2003. I had my share in dating websites from 2002 to 2003 when I realized using them made me feel unwanted and looking at girls like in a way I didnt like. I hated that and left the moment I realized it.
One thing they did right. They had a kind of a poking mechanism. Other than that they were oh so boring.
Where are blogs today?
Whether you’re an independent blogger using Wordpress or any other independent system, or whether you’re using one of the big blogospheres, blogs are limited. Blogs give you the ability to write and maybe have some fun with statistics.
What happened to me?
So I’m a blogger. I see some of the people who read my blogs cause I use the Mybloglog thingy and I can see who trackback me. I also comment the comments. Flickr is the same but even more limited. You see photos by others, you see their avatars and the most you can do is to follow your comments and see your friends’ new photos. Ow joy.
The future of blogging
In many fields in the academy, a researcher has to declare the context of where he’s coming from and what are his purposes. This is for making the research as clean and as transparent as possible.
Me, I’m using Facebook for many hours every day, and even when I’m not with my laptop, and I think that the power of Facebook is that it’s an environment, and that the environment creates the community, and that environment creates integration, of people and of the different kinds of communications: posts, photos, videos, audios and status lines. Yes, status lines. Status lines are the ultimate mass messaging system.
It’s almost too weird right now that blogs wouldn’t have a status line system attached to it. Once we thought blogs would be the new newspapers- some of them are. But blogs as a way of communication, although not at war with other social utilities, lost the war with social utilities like Facebook and other social nets cause they give so much more, environmentally. Of course, it’s not a surprise, a net of connections will always be stronger than a one pointer hovering in space. If you don’t know what I mean look at the crowd coming to football matches and you’ll understand.
Conclusion
Although there are blogs that are very successful, none of them have the power a social utility has to create traffic over and over again, and Facebook is now the standard of this. So although I am totally for personal blogs with personal domains, hovering in the vast space of the net, they are just not enough anymore to satisfy the hunger people have for immediate social connections, and this, in my opinion is where the future of blogging is.
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